National Underwear Day was founded in 2003 to help bring underwear into the public consciousness. The holiday occurs every August with previous celebrations having included an array of elaborate runway shows, underwear models in Times Square, and now on-line celebrations.
With National Underwear Day, the public's awareness on underwear is in the spirit of grand celebration in an effort to reach more people and not only show North America but the entire world that there is a better way to shop for underwear. Buying online allows you to buy your underwear in your underwear. “Underwear has come a long way in recent years. What started as a necessity has quickly stepped to the forefront of fashion, with a slew of new styles every season"says Freshpair President Michael Kleinmann.
National Underwear Day is about celebrating each and every type of underwear, from mens underwear to women’s shapewear. So don your favorite pair of Calvin Klein underwear or Spanx and join the celebration!
Corporate sponsorships continue to grow each year and currently includes:
- Calvin Klein Underwear
- Wacoal
- b.tempt'd
- C-IN2
- 2(x)ist
- Le Mystere
- Clever
- Cocksox
- Bali
- Barely There
- Hanes
- Elle Macpherson Intimates
- Vanity Fair
- Go Softwear
- and many more!
National Underwear Day is the day when underwear becomes not just the first thing you put on and the last thing you take off, but the most important thing you wear all day. So, make sure you're wearing a fresh pair.
The Brazilian National Underwear Day is the 17th of February and it has been celebrated Since 2006.
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