|Pulled from Japanese theaters: Hereafter, with Jessica Griffiths, left, and Cecile De France, opened with a tsunami scene that wipes out a coastal town and claims the lives of approximately 10,000 people.|
Hollywood's attempt to cash-in on Japan's recent Tsunami disaster flops as studios shy away from Clint Eastwood's new Warner Bro's production titled "Hereafter".
"Generally, you need time to buffer" between movie and tragedy, says Brandon Gray, president of Box Office Mojo. "You need stories of heroism and survival. Scenes of devastation and bodies, especially if it's a real event, won't cut it."
But Kevin Tsujihara, head of Warner Bros.' home-video division, says filmmaking isn't a priority. "Our hearts and prayers go out to the people of Japan," he said in the news release. "We are committed to supporting relief and rebuilding efforts during this difficult time."
Bock says he doesn't expect tsunami films for years, given studios' abysmal showing with war-themed movies. Godzilla pictures, for instance, which sprang from World War II atomic bomb attacks, took a decade to reach theaters.
"People aren't going to be eager to see a feature movie about this anytime soon," Bock says. "Look how long it took us to accept Michael Bay doing a movie about Pearl Harbor. And it still wasn't as popular as Armageddon."